James Carville ja eduka turunduse 3 võtit

james_carville.jpg Eile vaatasin Meie kaubamärk on kriis - Washingtoni poliitiliste konsultantide põnev dokumentaalfilm Greenberg Carville Shrum, kes palgati Gonzalo “Goni” Sanchez de Lozadale Boliivia eesistumist tagasi võitma.

Dokumentaalfilmis James Carville's firm is running the campaign. It worked. They won. Sort of. I'm not a fan of Mr. Carville but he's a very shrewd political consultant. Carville states that every political campaign has 3 keys to success:

  • Lihtsus - oskus lihtsalt ühe fraasina öelda, mida te valija heaks teete.
  • Asjakohasus - oskus rääkida lugu valija silmis.
  • Kordamine - halastamatu pingutus loo jutustamisel ikka ja jälle.

This isn't simply a winning formula for political campaigns, it's also a winning formula for marketing. Corporate blogging may be the most effective use of this methodology. Many of my clients look to find new and amazing content to write about every day, get burned out, run out, or simply stop because it's too difficult.

What they fail to understand is that they didn't have to put that much effort into their content strategy. If you want to be a successful blogger:

  • Lihtsus - Teie lugejad peaksid kohe mõistma, mida teil on pakkuda, kui nad teie blogisse või veebisaidile jõuavad.
  • Asjakohasus - Peaksite kirjutama lugusid, kasutusjuhtumeid ja ajalehti selle kohta, kuidas kliendid on teie tehnikaid, tooteid, teenuseid või nõuandeid edukalt kasutanud.
  • Kordamine - Te peaksite jätkama nende lugude kirjutamist, et oma teemat ikka ja jälle toetada.

Some may say that this is an insincere methodology, that readers (or perhaps voters) deserve more. I disagree. Readers found you and trust you for the advice you're providing. Those readers have their own motives… and your solution fits their motives. Trying to expand beyond your use is counterproductive, blurs your messaging, and you'll lose readers – or worse – burn out.

Finding alternative stories, supporting data, and references that support your readers' motives are what your clients came to find and it's what you should be providing.

Vaadake kindlasti dokumentaalfilmi. Boliivia valimistele järgnevat tasub vaadata.

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