Meelitage järgijaid, ärge neid ostke

Twitteri märk 1

Suurt jälgijabaasi pole lihtne arendada puperdama. Lihtsaim viis on petta ja raisata oma raha, ostes tuhandeid järgijaid ühest need veebiteenuseid pakkuvad ettevõtted.

Mida on järgijate ostmisest võita? Mis siis saab, kui teil on 15,000 XNUMX jälgijat, kellel pole huvi teie ettevõtte ja edastatava sõnumi vastu? Jälgijate ostmine lihtsalt ei toimi, sest Twitteris tohutu jälgimise omamine ei mõjuta teie äri, kui teie jälgijad ei hooli sellest, mida te säutsute.

Twitteri märk 1

WikiCommonsi nõusolek

Me kõik oleme näinud Twitteris tohutu jälgimise mõju; küsige lihtsalt Southwest Airlinesilt. Põhjus, mis poistele meeldib Kevin Smith suudab Twitteris nii tohutult summutada, sest tema arvukalt jälgijaid huvitab tema jutt.

Ettevõttel võib olla sama tüüpi jälgimine, kuid see on palju raskem ja võtab aega. Esiteks võtab see sisu. Töötage välja oma lehe strateegia ja see, mida soovite sellele lisada. Saatke oma potentsiaalsetele jälgijatele olulisi sõnumeid. Kui olete jaemüügis, siis säutsuge pakkumiste ja kupongide kohta. Piiksuma telgitaguste sündmuste kohta, mis pakuksid teie publikule huvi.

Järgmisena jälgige oma ettevõttega seotud inimesi või ettevõtteid. Kui teil on disainer teksade butiik, siis järgige disainereid ja moetööstuse juhte. Teie sihtrühm jälgib samu lehti ja nad leiavad teid selle kaudu, keda jälgite.

Lõpuks ole kannatlik. Sotsiaalmeedia on nagu kalapüük. Viskate muudkui söödat sinna ja hakkate ühel päeval neid hulluks keerama. Olge aktiivne, kiire ja olge oma sisu suhtes nutikas ning teie sait kasvab.

4 Kommentaarid

  1. 1

    As much as I’d love to agree, unfortunately big numbers carry a lot of weight and are a symbol of authority. I would challenge you to test buying with one company, then grow organic with another. You’ll find that the group with the most followers will grow organically faster. I wish things were different but they aren’t. People like to belong… and bigger numbers are attractive.

  2. 2

    I have heard both – be social; it is social media and only tweet about your business – or I suppose you could have two accounts. I can’t keep up with one, so where do you buy those followers 🙂

  3. 3

    If you’re going to buy audience for a Twitter account or any other platform, there is a better way to do it than literally “buying followers” – there are lots of ad platforms that can deliver a pretty amazing level of surgical targeting to an audience that is likely to find your content relevant – and enjoyable -through behavioral targeting, retargeting, etc. Plus, with a lot of networks, you can buy on a CPA basis and only pay when your investment works, and there is the added benefit of making an impact on perceptions and awareness with creative approaches to rich media that pay dividends well beyond the click through.

    The whole concept of buying twitter followers is great if you’re a direct response company that is selling a commodity and playing a numbers game. Horrible idea for any company trying to differentiate and add value to a brand. This is no different than buying an email list, or buying a direct mail list. It’s still basically spam in my book, even if someone agrees to get paid for being added. Buying followers is missing the point – it’s not just about the number of followers, it’s about hearts and minds and loyalty and relationships and of course, connecting brands to wallets and what’s in them.

  4. 4

    I do like the opt-in methodology of gaining followers and we often advertise with services that offer this. My point, however uncomfortable though, is that people are pretty shallow. Low numbers turn people off and indicate that you’re not an authoritative source. High numbers can get you faster traction.

    In other words, buying followers doesn’t necessarily mean that you’re buying their hearts and minds. What you are buying is a number high enough so that those with the hearts and minds will be attracted to it.

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