CircuPress: WordPressi meil on lõpuks käes!

tsirkupressiriba

Umbes kolm aastat tagasi istusime Adam Smalliga meie lemmikkohvikus ja ta mainis, kui keeruline oli meiliteenuste pakkujatega integreeruda. Olin töötanud ExactTargetis integratsioonikonsultandina, nii et olin väljakutsetest täielikult teadlik. Adam ja tema naine asutasid Agentkaste, kinnisvara turustamise platvorm, mis oli kasvanud ja mis saatis kümneid tuhandeid e-kirju nädalas. Probleem oli selles, et e-posti teenuse pakkujad (ESP) paistsid alati integreerimisfunktsioone üles ehitavat nõudmisel või kasutajaliidese tagantjärele mõeldes.

We started digging and doing some research and found that there were several bulk email providers out there, even Amazon had started one, but the price and the complexity simply weren't worth it. As email marketing was becoming a priority of the users that Adam had, he was becoming more and more dependent, spending more, and becoming more discouraged. So he decided to begin building his own! About a year later, Adam's platform was sending out of his own MTA (Mail Transfer Agent). Adam built his own bounce management and click tracking on top of it as well! And his deliverability was on par with all of the platforms he had previously worked with.

Sel hetkel hakkasime mõtlema, kuidas saaksime tema kavandatud infrastruktuuri laiemaks kasutamiseks kasutada. Koos Martech Zone's subscriber growth growing to 100,000 subscribers, we were spending quite a bit of money on our email vendor and weren't too happy, either. We had to manage two systems, one for writing content and one for managing subscribers and content. Why couldn't we just run it all from WordPress?

Me võiksime ... ja WordPress oli nendel aastatel pika tee teinud. Võimaluse võtmeks oli kohandatud postitüüpide lisamine. Kohandatud postitüübid võimaldasid meil teha tüüpi nimega e-mail ning e-kirja koostamiseks kasutage sisuhalduse ja mallide vaikesüsteemi. Adam võttis oma mastaapsuse jaoks optimeeritud infrastruktuuri ja läksime pistikprogrammi kallale! Nii saab kasutaja sisu loomiseks ja haldamiseks kasutada pistikprogrammi ning CircuPress hallata saatmist, jälgimist, põrgatuste haldamist, tellimuste haldamist ja muid ülesandeid.

Since we both had day jobs, the plugin took its toll. Adam worked on it, I worked on it, Stephen rewrote it, and we tested, tested, tested and tested more and more. We submitted the plugin to WordPress last week and they provided some great advice. Last week, Adam rewrote some key portions of the templating and we submitted again on Friday. It didn't take long before we got the news we wanted… WordPress approved CircuPress. We believe we're the only email service provider built specifically for WordPress!

We've added some very unique features. The plugin has integrated subscription form widgets, shortcodes and functions. The plugin automatically publishes your emails on your site – so your online view is right on your own site! Daily and weekly emails are automated and go out whenever you have new content. A really cool feature is that embedded videos are replaced with screenshots and play buttons so the half of email clients that don't play images still allow the reader to click the video to play it. More features are coming around the corner for that!

Kas olete väsinud kallite e-posti teenusepakkujatega jamamisest ja soovite oma sisu tõeliselt võimendada? Registreeru kasutajaks CircuPress today! We're already converting subscribers on this blog over to CircuPress… be sure to subscribe and you'll see how great they look.

5 Kommentaarid

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    Tere, Douglas,

    Palju õnne. See tundub väga-väga ahvatlev ... Aga mis saab minu tegelikust AWeberi baasist? Kas ma saaksin selle teie platvormile teisaldada?

    Muideks. CircuPressi esilehel on tekstibos pealkirjaga “CircuPress nimetas e-posti jaoks must-have Business WordPressi pistikprogrammi!” ja seal on kirjas: "WordPress on nimetatud WordPressi kohustuslike pistikprogrammide top 6-s". Ma arvan, et soovite öelda "CircuPress on saanud nime ..."

    Edu teie projektis!

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