Kuidas kommentaarid otsingumootori asetust mõjutavad?


Kas teiste ajaveebide kommenteerimine aitab minu otsingumootorite pingerida? Google'i järjestusalgoritm kaalub olulisi linke teie saidile. Kuna teie saidile viivad lingid aitavad, kas poleks mõtet, et linkide kommenteerimine ja kõikjale jätmine oleks teie saidile kasulik? Mitte just.

Selles hiljutises videos Matt Cutts (Otsingukvaliteet Google'ile) arutleb võimalike riskide üle, mis võimaldavad kasutajatel teie ajaveebis linkide rämpspostiga kommentaare postitada. Teil on kontroll oma veebisaidi sisu üle ja kui Google tabab teid linkimist rämpsposti veebisaitidega, peavad nad tõenäoliselt ka teie veebisaiti rämpspostiks.

Ta puudutab ka Google'i põhjust ei karista teie veebisaiti rämpsposti ühendavate linkide eest. Kui Google karistab veebisaite mis tahes tüüpi seotavate linkide eest, loovad konkurendid üksteisele võimalikult halvemaid linke, püüdes konkurentsi otsingutulemitest eemaldada.

Ikka on palju ajaveebe, mis ei lisa rel = ”nofollow” atribuut kommentaarilinkidele. Miks peaks blogiomanik seda tegema tahtma?

A dofollow blogi kommentaarilink on lihtne tasu kasutajatele, kes lisavad väärtuslikke kommentaare ja tagasisidet. Blogi omanik saab väärtusliku kasutajate loodud kommentaari ja külastaja, kes jätab hea kommentaari, saab dofollow-lingi. Enamik blogisid, mis lubavad kommenteerimislingite jälgimist, modereerivad neid kommentaare ja linke rangelt, nii et tõenäoliselt ei pääse te lingi postitamisest, kui teie kommentaar ei aita ja lisab blogipostitusele lisaväärtust.

Teine põhjus, miks blogi võib lubada kommenteerida, on see, kui ajaveeb on olnud pikka aega olemas ja omanik ei uuenda platvormi sageli. Uskuge või mitte, kuid tuhandeid ajaveebe pole värskendatud alates atribuudi rel = 'nofollow' leiutamisest. Paljud blogid on endiselt kasutusel ja uusi postitusi lisatakse regulaarselt. Paljud neist ajaveebidest on hoolikalt modereeritud või täidetud blogikommentaaride rämpspostiga.

Kui proovite luua oma tagasilingi profiili, oleksin seda teinud hoiduge teiste rämpspostitustega blogipostitustest. Tõenäoliselt ei karistata teid linkide postitamise eest rämpspostide juurde, kuid Google tuvastab sageli need rämpspostiga kaetud lehed ja filtreerib need nende linkide graafikult.

Enamasti pole tagasilingi profiili loomine blogikommentaaride linkide postitamise nimel vaeva väärt, kuna need saidid sisaldavad tavaliselt nii palju kommentaarilinke, et PageRanki väärtus jaguneb olulise väärtuse edastamiseks liiga palju. Ajaveeb atribuudiga rel = 'nofollow' kommenteerimislingid ei anna teie veebisaidile mingit väärtust.

9 Kommentaarid

  1. 1


    This is outstanding information. One note I would add, though, is that providing great comments on another blogger’s blog can often get you some attention. When I first began blogging, I commented often on blogs and provided great content and discussion for them. Many took notice and began linking to my blog. I know that’s not a 1:1 trade on backlinks, but it can be fruitful!

    Also – I thought Google had adjusted the way that they treat nofollow and dofollow because of what SEO guys were doing with page sculpting… is that not the case?

    Great post! Thanks!

  2. 2

    @Doug – Last summer at SMX Advanced Matt Cutts suggested that we should think of PageRank as “evaporating” when the nofollow attribute is added. If we take him as his word this would mean that you can’t craft or sculpt your site’s PageRank using the nofollow attribute.

    For simplicity sake let’s say that your blog post had a PageRank value of 10. You have the ability to pass this value to other web pages via links. If you link to 9 other pages within your website and 1 external website, you are losing 10% of the PageRank value that you could have kept flowing through your website. When the nofollow attribute was adopted by Google, savvy SEOs attempted to add this attribute to the external link in this scenario to keep all of their PageRank. The thought was that this would strengthen other internal pages of their website. If we believe Matt Cutts about PageRank evaporating with regards to nofollow, then the tactic of page PageRank sculpting with this attribute has no value.

  3. 3

    It is important to mention that there is still value in linking to other valuable resources in your blog posts. Enrich your blog posts with videos, images, links and useful information. You’re likely to get far more PageRank value from those that choose to link to your blog post than what you may lose linking out to another valuable resource or two. “Give and you shall receive”, “Givers get”, karma, etc. You get the point. It works.

  4. 4

    I’d also like to note that Google reserves the right to ignore the nofollow attribute. They likely would never ignore this attribute on blog comment links. They may however choose to ignore this attribute on popular social media sites like Twitter once they establish which accounts they can trust. Another example would be if CNN.com chose to add nofollow to every link. Google would likely ignore most instances of the attribute because they trust that links on CNN.com are valuable editorial mentions of a website.

  5. 5

    i’ve read a few blog posts on this topic and they all seem to talk mostly about blog commenting as spam. My question is what if you comment on a dofollow blog with strictly moderated comments that is relevant to your site with a real comment? How do the search engines treat these links? Are the links worth less in the comments than if they were in the body of the blog post?

  6. 6

    Great post, Jeremy.

    Regardless of the value, real or perceived, of backlinks from blog comments, this is an example of where it all comes down to content.

    Posting relevant, insightful comments on blogs can still help drive users to your site and your services. By putting yourself, your personality, your reputation out there for others you establish yourself as an authority that folks will seek out.

  7. 7

    An honest editorial link posted in a blog comment that does not contain the rel=’nofollow’ attribute is a valid link to Google.

  8. 8

    Definitely link building through similar/familiar blogs to your niche market would make you drive traffic into your site. As far as you provide interesting comments, adding value to those blog´s article posts, blog owners would be happy to receive those comments and let you leave your link as well.

    I recommend joining the conversation about What makes a website Page Rank increase on Startups.com! You can follow this http://bit.ly/cCgRrC link to get straight to the question and answers already posted by other experts.

  9. 9

    Jeremy, if one is using WordPress CMS, there is no provision to selectively give do=follow status to a particular commenter. How does one deal with this?

    Plus, there is this talk about “you should not share your page ranking with other websites”. Is there any validity in this argument whatsoever?

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