Viis küsimust sisu optimeerimise strateegiate kohta

iStock_content.jpgOff and on I notice that some social media pundits telling companies it doesn't matter kus nad osalevad sotsiaalmeedias, ainult et tegelikult ka do. Teised väidavad, et a sotsiaalse meedia strateegia enne alustamist.

Veebisisu loomisel peate endalt küsima viis küsimust:

  1. Kuhu peaks sisu asetama? – the platform that you're placing the content on should be optimized for the target audience you wish to reach. If you're trying to reach search engine users, be sure to utilize a platform that's optimized for search engines. If you're trying to reach business-to-business users, be sure to focus on networks that cater to businesses. If you're looking to provide high quality video, put it on a platform that can serve it.
  2. Kuidas peaks sisu olema paigutatud? – content is there to drive traffic, and ultimately, business for your company. Placing your content with strong calls-to-action that are relevant to driving sales is important. If you're writing a tweet and want to be retweeted, leave room beyond the 140 characters for more recipients or comments.
  3. Mis sisu tuleks paigutada? - sisu, mis peaks liiklust viiruslikult meelitama, võib osutuda vajalikuks olla närvilisem kui sisu, mis sobib lihtsalt otsingumootorite hankimise märksõnadega. E-raamatu sisu peaks olema vähem jutukas ja struktureeritum. Blogi sisu peaks olema täppidega, lisatud esinduslik pilt koos vestlusliku kirjutamise stiiliga.
  4. Millal peaks sisu asetama? - kui teie eesmärk on inimesi üritusele meelitada, planeerige selle reklaamimiseks sisu enne üritust, selle ajal ja pärast seda. Kui teie sihtmärk on ärirühm, avaldage see tööpäevadel. Teadmine, millal sisu avaldada, võib teie konversioone tõsta.
  5. Kui tihti peaksin sisu paigutama? – at times, repeating the message can increase overall conversions. Sometimes writing once a month on a specific topic can lead to improved acquisition rates rather than simply writing it once and stopping. Don't be afraid to repeat yourself. Returning visitors forget (or need a reminder) and new visitors may not have seen the message before.

Dumping content out on the web without a strategy may get you some results but won't optimize and fully leverage the work that you're doing. It's difficult enough to develop content that makes an impact – be sure to answer some questions on the content you're writing instead of just dumping it.

Mis sa arvad?

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