Blogi ülevaade: Dave Woodson, sotsiaalse meedia konsultant

külaline blogimine

davewoodsonDave Woodson on sotsiaalmeedia konsultant ja tehnoloogid, kes abistavad ettevõtteid nende võrgusolekus. Dave tegi suurepärase ülevaate blogimisraamat kirjutasime ja panime selle üles Barnesile ja Noble'ile. Nagu lubatud, vaatame tema ajaveebi läbi, et anda selle häälestamiseks konstruktiivset tagasisidet! Siin läheb:

  • See pole kohe märgatav, mida oma blogi eesmärk on uue külastaja jaoks. Ma pidin minema umbes lehele, et tegelikult tunda, mida te blogis pidate. Soovitaksin parempoolsele küljeribale lisada rida või märkuse, mis selgitab teie ajaveebi eesmärki.
  • Kuna aitate ettevõtteid sotsiaalmeedia ja tehnoloogiaga, soovitaksin suurepärast kõne-to-action (CTA) oma külgriba paremas ülanurgas igal lehel, andes inimestele teada, et olete saadaval. See CTA peaks edastama üksikisiku a sihtleht, millel on mõlemad kontaktivormid ja lisateavet teie pakutavate klientide ja teenuste kohta.
  • Teil on suurepärane päis ja logo ... võtke logo ja seadistage oma ajaveebi jaoks ikoon. Siin on postitus teemal kuidas teha favikonit.
  • Sinu robots.txt fail asub teie domeeni juures ja sellel on saidi sitemap.xml asukoht - see on vinge! Ma muudaksin faili ja keelaksin liikluse ükskõik millisesse kataloogi / wp- * või faili - see peatab otsingumootorid teie haldus kataloogide indekseerimise.
  • Teie URL-i tee (püsilink) on imelik - tundub, et postinumber on sees. Ma ei usu, et see teile haiget teeb, kuid on natuke omapärane. Kuna te ei asu üheski otsingutulemuses kõrgel kohal (kasutan Semrush kinnitamiseks), võin selle välja tõmmata, see tundub natuke rämpspost. Püsilingi muutmiseks võite kasutada htaccess-reegleid. Minu lemmik on /% postnimi% /. URL-i struktuuril pole nii suurt mõju kui varem, kuid kes teab, millal see tagasi tuleb!
  • Teie ajaveebipaigutus on vinge - see on väga selge ja kõike hõlpsasti näha. Mulle meeldib teie Apture'i riba ülaosas, see vähendab lehe täiendavat segadust.
  • Ma soovin, et seal oleks suurepärane foto teist päises. Inimesed peavad teadma, kes on Dave - ja suurepärane foto annab selle isikliku puudutuse, mis suurendab usaldust ja tunneb teid teie ajaveebi jõudnud inimeste seas ära. Mul on oma foto kõikjal, isegi minu peal visiitkaarte. Kui keegi mõni nädal hiljem mu kaardi võtab, mäletab ta, kes ma olin. Ma ei tee seda lihtsalt sellepärast, et arvan, et olen ilus;).
  • Teie postitused on hästi kirjutatud suur lõikevahe ja loendite tõhus kasutamine. Loendid on kirjutamisel väga tõhusad, kuna inimesed saavad neid hõlpsalt skannida. Soovitaksin teil veidi suurendada oma fondi suurust ja kasutada rasvaseid ja kursiivisõnu märksõnadel, mida soovite oma sisuga koju sõita.
  • „Sotsiaalne meedia ja tehnika” on väga, väga lai ja konkurentsivõimeline märksõnafraas teie blogi pealkirjas. Kas on olemas nišš, mida saate sihtida, mis on kitsas ja veidi pikem saba? Pika saba märksõnade sihtimisega saate otsingutest kiiresti asjakohast liiklust. Üks selline termin on sotsiaalmeedia kasutamine äritegevuseks. See saab ainult umbes 30 otsingut kuus, kuid see on teie saidil 30 uut külastajat kuus.
  • Lingide jagamisel lähete natuke üle parda. Ma pole ausalt öeldes näinud ühtegi neist ettevõtetest ühegi ettevõtte jaoks peale Twitteri retweet-nupu (mis teil juba on) ja Facebooki nupp like.
  • Link teie saidile kontaktide lehel on maetud teie navigeerimismenüüsse. Kontaktandmeid, näiteks telefoninumbrit, aadressi või vormiga seotud kontaktlehte, peaks olema lihtne leida igast ajaveebist. Inimesed ei võta aega saidil ringi tuhnida ... kui nad teid ei leia, siis nad lahkuvad. Soovitan mõnedel ettevõtetel lisada see teave igale päisele ja jalusele.

Suurim võimalus, mida teie jaoks näen, on kasutada oma ajaveebi paikselt ja geograafiliselt uute ettevõtete ligimeelitamiseks. Keskendudes oma piirkonnale ja eristudes seal sotsiaalmeedia konsultandina, saate ära kasutada teie abi otsivate ettevõtete otsinguid piirkonnas. Kuid peate veenduma, et teil on olemas tõhusad kutsed tegevusele ja sihtlehed, et nad saaksid teiega hõlpsasti ühendust võtta!

Täname võimaluse üle oma sait üle vaadata! Ja suur tänu meie raamatu arvustuse eest!

10 Kommentaarid

  1. 1
  2. 2

    Thanks Doug, you have given me a good laundry list to work on. This is my first blog that I’ve ever done and that is not at excuse, but it is my testing ground.

    thank you for your honest opinion

  3. 3

    Awesome to get such functional advice. Way to put yourself out there to ultimately grow better. I sure hope I can grow up to be hip and cool some day.

  4. 4

    That’s awesome of you to do this for him Doug as I know he appreciates it greatly. I agree whole heartedly with a lot of what you say and only have a couple little “nitpicks” myself.

    Now this really doesn’t apply to Dave’s site as his images are usually not his but for some they are. For those that are you don’t want to tell the search engines to completely ignore your wp-contents folder as by default image uploads go into /wp-content/uploads/ and for sites like my wife’s (she’s an artist, and hasn’t been keeping it up so I won’t share cause she hates when I do) get a lot of traffic from image search. On side note, not sure if this changed in all of WP3 or just with multisite enabled but it doesn’t seem to use wp-content anymore (my only WP3 setup is a multi so not 100%, though if upgrade would be diff also then if they made different default in new one, so would need to verify for ones self) but if changed then can have it ignore all wp-

    Next, um, have you seen Dave? Seriously, you want his photo in the header? And you think it’s possible to take a good one? Dave? Hehe, I kid the Daver. 😉

    I personally hate the bars that keep popping up on websites, but from what I get I’m in the minority. The one thing though is I much prefer the bar on this blog over the one on Dave’s. At the bottom it’s out of the way and it’s always showing. Anytime I have something pop up from the top that covers content I feel it’s really doing something wrong. Maybe if the bar was always there would be better because you would naturally adjust your scroll to it, but at the bottom of the page it has the least chance of getting in the way. If I scroll down to read an article I don’t want you to pop up a bar that blocks the fist line of the article from me, or worse something that covers the whole content. Though atleast he doesn’t have the cover everything and beg me to sign up for his mailing list box, those are the worst. 🙂

  5. 5

    Your 3000 limit is killing me 😉

    Okay 2 other points that I discussed with Dave over IM but figured I would share on here.

    First is one I know people go both ways on. I prefer not having the full article on the front page. First you get the extra Page View if that matters to you, but it also lets you know what someone found catchy enough to commit more with a click. If whole article there they could read 1 and 4 of 5 without you knowing it. As well makes it easier for someone to find an article that interests them without having to scroll pages to get to the next article (Dave’s posts aren’t that long but if are can cause annoyance and people not getting to the article they would like.) But I know others feel the opposite on this and it’s really a 50/50 personal pref kind of thing.

    Second is having some sort of text to go with what is said in the video. Until Google is reading audio out of videos (and liek you should trust that, wow my Google voice translations are HORRIBLE) and putting into search results you really need to have the points of the vid really spelled out in the text. While full transcripts would be nice I know they are a pain but just getting a bullet point list of the major points might help. The text that is there helps but I think more of what’s actually in the vid can help as well.

    Sorry for adding a long ramble on 🙂 and again big ups to you for doing this for him.

  6. 6

    The only one I’d push back on is making people click through for the article, Richard. This method is really for CPM (cost per thousand) sites where advertisers wind up paying for pageviews. It’s an artificial means of increasing their pageviews so they make more money… at the expense of the reader.

    I’ve not seen any evidence to date that partial posts drives more traffic to a site or drives conversions. Until I do, I’m not going to do it. 😎

  7. 7

    It’s a great blog, Dave! Don’t look at this list as critical, it wasn’t meant that way. It’s all constructive feedback that should help your blog grow and get you some business!

  8. 8

    I would have to agree with you on not having full post view on the main page. My thoughts are:

    1.) You should have your most popular post on your front page in a feature section. These are your money posts that have generated most revenue or conversation. There is a reason why it is your most popular, probably because its well written and relates well to most users. So why not entice them on your front page even though they could be a month or two old. You dont want them buried in your feed if they give you the best return.

    2.) The rest should be snippets of your newest from the feed. People, IMO go to the front page for a general idea of the site. You have 30 seconds or probably less to keep their attention. So having thumbs and snippets of your feed will hopefully catch the readers attention on something. If you have full posts, me personally if i dont like your first full post topic then i might not carry on through the site. But if i can peruse the recent topics and posts in snippets i can see more about the site and more likely to get deeper.

    It is one of those great debate type topics. I find that most of the people that call themselves “experts” or “pro” bloggers prefer full post view on the front page.

    But in reply to doug: I’ve not seen any evidence to date that full posts drives more traffic to a site or drives conversions. Until I do, Im not going to do it. 😎

  9. 9

    I agree that for some it’s a CPM type of issue. For me though I think it helps to determine what stories the visitor actually read compared to not knowing if they cared enough to read on or not. I’ve got nothing to convert personally and more just want to know if the person was actually caring enough about it to go forward or really if they didn’t care to get more.

    Actually should just make it a JS “expand” type setup so they get on that page, see only little bit to decide if want more, but then still get full article there and I get data I want. That might be easiest/best combo for what I want.

  10. 10

Mis sa arvad?

Sellel saidil kasutatakse rämpsposti vähendamiseks Akismetit. Vaadake, kuidas teie andmeid töödeldakse.