It's hard to believe that by simply clicking a few likes, a platform can accurately predict much more about the consumers using it than they could imagine – but it's true. This is the power of database marketing and may point to a fundamental flaw in many social media marketers' logic. While we all wish to be treated as individuals, the data provides a much different picture. We are not very unique at all.
Uuringud näitavad, et intiimseid isikuomadusi saab suure täpsusega ennustada kahjutu digitaalse käitumise, antud juhul Facebooki meeldivate jälgede järgi. Uuring tõstatab olulisi küsimusi isikupärastatud turunduse ja veebis privaatsuse kohta. Cambridge University
Inimesed on Wishpond on selles põnevas infograafikus koondatud paljud leiud:
