Ma olen su taga kohe ...

Kuidas muudaksite oma sisu, kui teie veebisaiti sirviv inimene oleks teises riigis? Erinev riik? Erinev linn? Üle tänava? Teie poes? Kas räägiksite nendega teisiti? Sa peaksid!

Geotargeting has been around for quite a while now in the direct marketing industry. I worked with a database marketing company to work on a proprietary index that utilized drive time and distance to rank prospects and it was incredibly successful. Businesses don't realize how important proximity is to their daily business.

I work with clients who have neighborhood stores but get all excited that they may get voted first in a contest that covers the entire metropolitan area. Pretty cool – they'll get exposure to a quarter of a million folks that will probably never come into their store. If they worked as hard to raise awareness of their store in a mile in each direction, it would provide a much better return on investment.

Firefoxi uusim versioon näeb seda tegelikult ette geograafilise asukoha kasutamine brauseri poolt. I tested it and frankly wasn't impressed – terrible accuracy. I wonder why they simply didn't tap into GeoIP-andmed. Mozilla showed that I was in Chicago when I'm actually South of Indianapolis:
firefox-geolocation.png

Accuracy aside, this is still a step in the right direction. The iPhone's geoaccuracy has revolutionized mobile applications. Google Latitude näitab ka uskumatut potentsiaali.

See muudab aga veebi murranguliseks, kui iga brauser annab teie asukoha täpselt ette! See tähendab, et ma saan oma veebisaidil olevat teavet dünaamiliselt muuta, sõltuvalt teie asukohast. Paljud inimesed kasutavad selleks juba GeoIP-i, kuid vaba ja täpne juurdepääs reaalajas võib muuta mänguruumi.

If I'm a marketing agency, I can talk about local customers in oma backyard. If you're in my backyard, I can dynamically change the content to talk about meie linn. If you're in another country, I can provide regional office information. If you're down the street from me, I can pop up a special instantly to provide you with an incentive to stop over.

On ütlematagi selge, et sisuhaldussüsteemide järgmisel arengul peavad olema tugevad dünaamilised sisuvõimalused, mis võimaldavad sisu kohandada uue külastaja, naasva külastaja, märksõnade, ostuajaloo, asukoha jms abil. Turundajad peavad jätkuvalt rääkima nii selgelt võimalikult otse publikule ja need tehnoloogiad viivad meid edasi.

Mis sa arvad?

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