What's cool is the site just happened. Considering the state just paid $90,000 for the dud tourism slogan “Restart Your Engines,” it's refreshing to see a good, free idea. – John Ketzenberger
Pat Coyle and I started the site for just this reason. There are more than a million stories out there on why people choose Indianapolis, and we think it's important to get that word out to folks who don't even see us on the map. As well, it's a great experiment for the blogosphere… I'm not sure that anyone else has done something like this to promote their local region.