Sest Google ütles nii

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Google is the master. Period. We can't avoid it. If you want to benefit from organic search, the SEO formula is simple – just listen to what Google wants you to do and do it! (And don't do as they do)

See juhtus sel nädalal uuesti. Veebiosakonna esindaja eemaldas Webmastersis hoiatuse ja vigade suurenemise as ebaoluline. As their consultant, I'm asked to defend, numerically, why they need to fix those problems. Understanding that the development involved is very intensive and there's a high cost to correcting the issues, here's my response:

Sest Google ütles nii.

Why does the conversation have to go any further than that? I wish I knew the latest algorithm and could magically calculate the changes on the site, the competition, the popularity of the content and come up with a finite calculations to provide a cost benefit analysis. I don't know the algorithm. I can't provide that evidence. All I can tell you is:

Sest Google ütles nii.

Seda nimetatakse optimeerimine. Optimeerimine on pidev protsess, mille käigus pean jälgima kogu Google'i esitatud teavet, hindama teie saiti nende standardite järgi ja esitama teile parandamiseks auditi ja prioriteetide loendi. Iga päev pakub Google täpsemat ülevaadet sellest, kuidas nad soovivad, et te esitaksite sisu, et meelitada otsingutulemusi.

We can prioritize based on some of the findings by other SEO leaders across the web and through experience with our own clients. But within that list, I can't tell you what the independent impact of each of those changes will do overall to your rankings. If you have someone telling you that they know… they're lying.

Värske näide on Reklaamtekst sisu. See nädal, Google tuletas kõigile meelde et kui hüvitate kellelegi teie sisu avaldamise eest - järgitava lingi abil -, siis see on tema teenusetingimuste rikkumine.

I'm not going to argue with a client on the process they took for getting that content… or the nuance of whether it was blogija teavitustegevus that happened to have a link in it… but wasn't actually compensated for the link, just the content. I know that they're ranking well and that ranking is driving lots of business. But I'm still advising them to stop.

Sest Google ütles nii.

If you don't rank well, and you're not reacting to messages from Google about your site, errors listed in Webmasters, or you're paying for advertorial content… stop it.

Sest Google ütles nii.

2 Kommentaarid

  1. 1

    Hea blogiartikkel Doug! Kinda meenutas mulle vanema ja lapse suhet. "Mine korista oma tuba noorem!" "Miks?" Sest ma ütlesin sulle seda! Olen praegu arutelus kliendiga, kes arvab, et nad peaksid saama oma uue veebisaidi käivitada esmaspäeva hommikul ja seejärel oodata, et Google sama päeva esmaspäeva pärastlõunal oma järjekohasoovidele vastaks. Selgitasin neile, et pärast parimate SEO-tavade integreerimist oma veebisaidile on kõikvõimas Google vastus. Google ei oota meid, me ootame Google'is. Minu klient seda ei saanud ega saa. Nad tahavad kõike, mida Google pakub kohalikus otsingus KOHE! Meelelahutus "Head asjad jõuavad ootajateni" ei oma mingit tähtsust väikeettevõtte omaniku jaoks, kes soovib Google'i ihaldatud esimest lehte.

  2. 2

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