Üle kohas tootlikkuse alane nõustamine company I run, we do a ton of public seminars. We do the standard event marketing stuff: we've got the mikrosait, we've got the email newsletter, we've got the veebipõhine registreerimissüsteem. But we've got one more idea that we're thinking about trying, and it's a little crazy. Maybe you can help tell us if this is a good or bad idea: we call it “one-click registration.”
Here's the concept. You sign up for an email newsletter, which contains information about an upcoming event. When you click the button, we kohe arvestage, et olete registreerunud for the event. You don't have to fill out a form. We would use a unique link in the email newsletter to determine who you are and track that click. Check out the mockup below:
It seems pretty straightforward, but there are some complications that we've been thinking through. For example:
Mida tähendab "koheselt registreeritud"?
Event marketing really depends on people actually committing to showing up. So clicking the button might take you to a webpage where you could add in the rest of your details. Or it might take you first to an interstitial page that informs us you were ready to register, so we can follow up if you don't actually complete the rest of the registration process.
We already provide exclusive pricing to newsletter subscribers. The “Sign Me Up” button could also embed that discount into the registration page. That's pretty neat, but do we want to make the special deals more obvious and intentional?
Mis juhtub, kui e-kiri edastatakse kellelegi teisele?
See on suur kinnipidamise punkt. Kui edastate e-kirja sõbrale ja nad klõpsake nuppu "Registreeru mind", nad registreerivad teid tegelikult sündmusele. Muidugi võiksime paluda neil kinnitada, et nende nimi on "Bob Smith", kuid kas see muudab selle tavalisel juhul liiga keeruliseks?
Do we need to offer both a “I'm interested” and a “Sign Me Up Now” link?
The current email newsletter just has a “Additional details” link, which you can click to see pricing and event descriptions. There's no danger in clicking on that link. But a “Sign Me Up” button sort of implies that you are making a commitment. Is that a good or bad idea?
So, what do you think? We'd love your feedback on this new marketing idea: should we do it?
(Ja kui see teile meeldib, proovige seda ka ise ja andke meile teada, kuidas see läheb!)