Microsoft astub Outlook 2007-ga sammu tagasi

AurutatudTänu rahvale üle Sitepoint selle jaoks on hea meel.

Sellised otsused panevad teid Microsofti üle tõesti imestama. Koos Outlook 2007, Microsoft ei paku enam brauserit kasutava meilisõnumi renderdamist. Pigem hakkavad nad Wordi kasutama.

Selle tulemuseks on Outlookis järgmised piirangud:

  • taustpildide (HTML või CSS) tugi puudub
  • vorme ei toetata
  • ei toetata Flashi ega muid pistikprogramme
  • puudub tugi CSS-i ujukitele
  • ei toeta täppide asendamist järjestamata loendites olevate piltidega
  • puudub tugi CSS-i positsioneerimiseks
  • animeeritud GIF-faile ei toetata

Rohkem detaile.

Loapõhine e-posti turundus on lõpuks peavooluga omaks võtmas ja hoogu kogumas. Suhtlus lugejatega on silmapiiril kui järgmine suur asi sündmuste käivitamise ja andmete täiendava suhtlemise kaudu.

Töötades loal põhineva e-posti teenuse pakkuja juures, ootasin uut meilisõnumite klientide uuendust - selliseid võimalusi nagu Flash e-postis, Video e-kirjas, Vestlus e-postis, isegi rikkalikud e-posti rakendused, mis võimaldaksid inimestel suhelda oma pankade, nende töö, nende sõbrad ja rakendused ohutult ja turvaliselt.

Tundub, et Microsoft kavatseb seda muuta. Microsoft domineerib e-posti turul ... nii et neil on võimalus oma tootega innovaatilisuse abil kliendikogemust tõeliselt rikastada. Turuliidrina on see nende vastutus. Pigem näib, et nad on läinud kergemat teed ja on väljakutsest läbi kukkunud.

Need on sellised otsused, mis peavad teistel e-posti klientide arendajatel sülgama. Kui te pole nime kuulnud Thunderbird... sa absoluutselt sel aastal!

IT-s on neid, kes võivad seda pidada õnnistuseks, tõenäoliselt on nad haiged ja väsinud e-postiga seotud turvaküsimuste pärast muretsemisest. Kuid nende elu läks lihtsalt veidi keerulisemaks. Seda tüüpi otsus paneb kasutajad lihtsalt teisi rakendusi alla laadima ja installima will toetada rikast suhtlemist, mida nad soovivad. Nüüd peab IT muretsema selle pärast, mis edasi saab ja kuidas seda kontrollida.

Üks näide: ma mäletan, kui IT-inimesed ühes tohutus korporatsioonis töötasin e-posti teel blokeeritud manuste nimel. Selle tulemusena läksid kõik seltskonnas lihtsalt välja ja said hotmaili aadressi. (Viimati kuulsin, see on nende puhul ikka nii).

Tulge Microsoftile. Saate teha palju paremini kui see! See on selline jõuline otsus, mis tekitab palju kurbust e-posti teenuse pakkujate, agentuuride, turundajate ... ja ennekõike teie kasutajate pärast.

10 Kommentaarid

  1. 1

    I know myself I quit using Outlook as of this new version and the moment thunderbird makes into beta round I’m going to take a very serious look at it again; especially given the addition of tagging.

  2. 2

    The only people who care about Outlook 2007 using Word to render its emails, and the loss of the aforementioned features are designers and developer. Not USERS!

    What user said ?I wish I got more of those pointless marketing emails!?.
    What user said ?I could just go a big background picture for my emails!?
    What user said ?I wish I could trach the open count of my emails!?

    Not I?

  3. 3

    Martin,

    I respectfully disagree with you and know, based on years of data, that you’re in a minority. Users don’t enjoy spam, but they do enjoy aesthetically pleasing emails with the content they are seeking. The clients I work with barely get any conversions off of text-based emails. HTML email are opened, clicked, and converted by an exponential rate.

    Pointless emails should never be sent. However, sending the appropriate email with the right content at the right time requires tracking opens, click-through’s and conversions on emails to find out what your taste is. We advise our clients to send less emails in smaller quantities with targeted content to get results… and it works. Case in point, surveys are fantastic for accumulating data on a client and providing them with what they want.

    Rather than getting a pointless text email, wouldn’t it be nice to get a survey that asks if the topic was relative to you? And based on that answer, the company responds appropriately? Outlook 2007 clients won’t have that experience thanks to some nutty decision up the chain of command.

    It’s a lot like walking into your favorite restaurant where they know your name, your favorite table, and how you like your meal. They didn’t do that without accumulating that information from you. It’s no different with the web or email!

    Lugupidamisega
    Doug

  4. 4

    Except for the look and feel of the email, you can do all of the customising in text. But I am not dissing the fact that users like nice emails, I do. What I am trying to get at is that emails are documents, and not web pages. You will be able to add advanced contect to your emails with WPF\E and other components to come. These will all be platform independant and will allow the designer a much grater range than html, including full interactive 3d enviroments.

    The main reason that the IE renderer has been removed is that there is grater access to the Windows API. And if any “Security” boxes interupt a uer they are as likeley to “OK” it as anything.

    Thus the blocking of most unsecure attachments at both the client and Exchanage level. You will however be alowed to run .NET applications in that enviroment as all .NET apps from untrused sources run in a secure, proven sandbox that has restricted access while not interupting the richnjess of the content.

    The move to an OpenXML email format is a master stroke for microsoft. It means that their procucts are interoperable with other OpenXML products like StarOffice and OpenOffice. This will allow users to move from those clients, and others like Outlook Express to Outlook without having to move to a propriatory email format.

  5. 5
  6. 6

    I usually have to edit my entries 2 or 3 times after I find my errors! No worries.

    Your points are excellent… but I think we need to challenge email as just a transport mechanism. Just think how fantastic email could be with additional functionality and integration!

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