TapSense: 2014. aasta mobiiliturunduse täielik juhend

tapense agentuuri mobiil

With the explosion of affordable smartphones on the market and inexpensive data packages, I'm not sure another strategy has risen as quickly as mobile marketing. Unfortunately, it's also a strategy that hasn't been adopted as quickly as its growth and popularity. If your company hasn't deployed a mobile marketing strategy, the good news is that best practices were still being established.

TapSense has put out a fantastic guide to mobile marketing. It's a combination of their own efforts, as well as work from some influential authorities in the mobile marketing industry. Their goal was to create a collective guide of the newest, brightest, and most actionable ideas affecting the mobile ad space. If you're looking at deploying a mobile application, the guide is especially helpful – walking you through the decision-making process all the way through to promotion.

reklaam-osta-reaalajas-pakkumine-mobiil

Mõned uued populaarsed mobiilsidetehnoloogiad on reaalajas pakkumine (RTB), uued mobiilireklaamide vormingud - sealhulgas 5-sekundilised mobiilivideopildid ja Facebook Exchange -, mis domineerivad mobiilireklaamide ruumis. Lisaks süveneb juhend järgmistesse teemadesse:

  • Miks peaksid mobiiliturundajad keskenduma nutitelefonirakendustele?
  • Nõuandeid turunduse maksimeerimiseks tasuta kanalites
  • Juhend mobiilse turunduse KPI-dele, mis teie ülemusele korda lähevad
  • Neli põhjust, miks mobiiliturundajad vajavad erapooletut kolmanda osapoole turunduse mõõtmist

TapSense on mobiilne turundusplatvorm, mis pakub erapooletut kolmanda osapoole mõõtmist tasuta ja tasuliste kanalite kaudu. Ühe juhtpaneeli kaudu saavad turundajad hallata ja optimeerida sadade väljaandjate mobiilikampaaniaid. TapSense on edu saavutanud üle 100 kliendi, sealhulgas Fab, Redfin, Trulia, Expedia, Viator, Amazon ja eBay.

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