Avatud ettevõtetele: ettevõtte blogimine

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Täna hommikul oli mul fantastiline aeg Raadiosaade Avatud ettevõtetele koos Trey Pennington ja Jay Handler, nii saavutanud esinejad kui ka ettevõtjaid abistavad konsultandid viivad selle uuele tasemele. Teemaks oli muidugi Ettevõtte ajaveeb!

Näituse ajal Dan Waldschmidt asked some fantastic questions that I wanted to share since we couldn't go into too much detail on the show:

  • Sisu on palju olulisem kui optimeerimine. Nõus? Ei? - Vastus: jah ... aga. Põhjus, miks ma klientidega optimeerimisele nii palju aega kulutan, on tagada, et nad kirjutatava sisu täielikult ära kasutaksid. Otsingu optimeerimine on oluline, kuna see tagab sisu leidmise otsingumootorites. Konversioonide optimeerimine on oluline, sest see annab lugejatele võimaluse liikuda ajaveebipostituse lugemiselt uueks kliendiks. Suurepärane sisu will valitsema ja saavutama teile tulemusi; suur optimeerimine meelitab aga rohkem külastajaid klientideks.
  • Millised on 4-5 parimat nõuannet blogijatele? – Don't start until you're sure you are committed and will deliver. That means you have some blogging topics, you write consistently, and you ära peatu. Don't just regurgitate marketing material – answer the questions that your prospects and customers care about and are asking about. Check your saadetud kaust for some great content ideas. Ensure that you have a path to engage deeper with your customer – this is typically a call to action in the sidebar that points in a landing page with contact information or a phone number to do business. Don't leave your search optimization to chance – your platform, theme, and content all need to be optimized so search engines can index the content and you wind up in search results for the topics relevant to your business.
  • How about answering the questions that they afraid to ask? That's real thought leadership… Yes, it is and it will drive authority. Too many people write their blogs with a voice that's perfectly bland. Controversy and honesty will drive conversation and provide readers with a reality that you are both honest and open. That includes writing posts about your failures as much as your successes. We all want to work with real people and we know that we all struggle from time to time. Understanding how your company overcomes failure can drive a lot more prospects to your business. Honesty is refreshing and tough topics will drive authority!

Häälestage Avatud ettevõtetele igal laupäeva hommikul kell 9 EST. Tänud Trey ja Jay!

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