There's only one Wal-mart. Wal-mart is a company that only has one value proposition: cheap prices. It works with Wal-mart because they can sell the identical product cheaper than the next retail outlet.
You're not Wal-mart. You can't go to work to figure out how to lower prices every day. Nor should you. Your company is unique and has what no other company has to offer.
Teie turunduseesmärk peaks olema eristama yourself amongst the competition. Don't compete! Find out what's different about you and how it fits into your prospect's needs. Provide your prospects with references and first-person accounts of how you've delivered for your clients.
On kolme tüüpi ettevõtteid:
- Ettevõtted, kelle tarne on madalam = ülehind
- Ettevõtted, kes toimetavad
- Ettevõtted, kes tarnivad = allahindlus
minu arvates, need on ainult teatud tüüpi ettevõtted. Ettevõtted, kes toimetavad saa ülehinnatud, on teie makstav hind osa tarnest. Need kaks terminit on üksteise sünonüümid.
Companies that deliver charge the right amount or below the value of what they provide. Most of them undercharge. You're probably one of them.
I've seen vendors that have cost hundreds of thousands of dollars, but delivered only a fraction of that in value. I have friends of mine who have delivered exponentially rohkem väärtus, kuid nad näevad vaeva, et pinnal püsida.
You're not Wal-mart, stop pricing yourself like it. You deserve more.