Sotsiaalmeedia: SAP ülemaailmne uuring (II osa)

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Lugu selle kohta, kuidas ma sotsiaalmeedia vastu huvi tundsin, oli üsna üksikasjalik - kombinatsioonid sellest, kus ma töötasin, mida ma teenisin, ja mõjukad inimesed minu elus. Tegelikult nii keeruline, et kirjutasin terve postituse Kuidas ma sotsiaalmeedia vastu huvi tundsin. Shel edastas lisaküsimusi, mis on sama olulised, nii et ma tahan neile neile järgnevas vastuses vastata.

2. Milliseid sotsiaalmeedia tööriistu kasutate?

Peamiselt kasutan WordPress, Del.icio.us, Linkedin, Plaxo, ja Jaiku. Kasutan ka Facebook, Minu ruum, Ryze, puperdama ja Pownce. Regionaalselt kasutan ka IndyMojo ja muidugi MyColts.net.

3. Kuidas on sotsiaalmeedia muutnud teie äri ja / või teie elu?

Näen üsna palju artikleid selle kohta, kuidas sotsiaalmeedia on raiskamine meie aeg. Need artiklid on nii kitsalt vaadatud võrgu loomiseks ja kui palju see võimaldab meil produktiivsemaks muutuda. Äri tehakse peamiselt suhete kaudu ... Sotsiaalmeedia võimaldab meil inimestega suhelda lihtsamalt kui meil kunagi varem on olnud.

Täna otsisin oma ettevõttele taskukohasemat väljaminevat faksiteenust. ma otsisin Del.icio.us ja leiti JBlast. Next, I'm looking for a regional resource for dropping phone lines in our new office space – I will post it as a question on LinkedIn. The alternative is to take time searching the net, calling local businesses, etc. We waste so much time without the right connections! Remember the days when we couldn't search for things on the Internet? I do! It was excruciating.

As for my life, it's had an incredible effect. I found my most recent job through my blog and networking with local professionals on Social Media, I speak in regional conferences on the topic and I'm trying to pry myself from work long enough to really help out some regional non-profits.

4. Räägi mulle sotsiaalmeediast ja Indianapolis Coltsist. Kas tunnete tõesti, et sotsiaalmeedia aitab neil võita Superbowli?

Indianapolis ColtsEsimesena ütleb teile seda Indianapolis Colts Kaheteistkümnes mees helps to win every game. The Twelfth man refers to the fan, the person off the field with the biggest impact on the game. I've been to the RCA Dome and seen a couple of games and it's incredible the noise and energy a fan brings to a game! Think about your own life for a moment and remember a time that someone believed in you. It provides you with the will to succeed, doesn't it? Now imagine an entire region backing you up! How about those fans beyond the local region?

The Colts have over a million people visiting their website. The majority of them don't even live here in Indianapolis! They even have fans overseas who follow every game and participate in their site non-stop. The question began to be asked, how can the team connect with each fan better and how can those fans connect with each other better? A Social Network was the answer. Coach Dungy is now blogging! Imagine… an NFL coach with a direct relationship to a team's fans.

Nagu kõigi professionaalsete spordimeeskondade puhul, saavad ka Colts aru, et suurepärased aastaajad tulevad ja lähevad. Kahjuks tulevad mõned fännid nende aastaaegadega kaasa. Colts on nii äri kui ka meeskond ja nad peavad tegema suurepärast tööd, et tagada fännidele tunnustust. Teistes ettevõtetes nimetatakse seda kliendilojaalsuseks. Colts soovib oma fännidega ühenduses olla, nii et kui on rasked ajad, on fännid endiselt olemas. Tänu kogu tööle, mida organisatsioon teeb, saavad nad olema!

5. Räägi mulle sotsiaalmeediast toidu- ja restoranitööstuses. Kui palju seda kasutatakse? Kuidas saaks seda paremini kasutada?

The Food and Restaurant industry is an industry with the tightest margins you can imagine. While, as a country, we are continuing to eat out more often, restaurants are getting built left and right… and subsequently going out of business. Anyone who is a regular with a company always appreciates when you walk in the door and someone says, “Hi Doug!”. Online, this is no different. Restaurants with a strong online presence are seeing 20% to 30% growth in take-out and delivery. Wouldn't it be nice if they remembered your last order or your favorite plate or your allergy to peanuts?

Do you ever wonder who it is that's cooking that food for you? I sure do! Why do you think Chefs in expensive restaurants are so visible? It's the social connection with the patron that matters, not always the food. Eating is a social engagement, not a physical engagement – and restaurants are missing out when they are not reaching out to their patrons online. Unfortunately, because of the margins many people don't want to get into this industry. I think the folks that do, though, have a genuine product and, if used, they will reap the benefits!

We'll get there on the B2C pool äri. Toidusõbrad teevad juba omajagu. Kontrollige Kõik retseptid, a social network for everyday folks. And folks have posted and asked why there isn't a Restorani sotsiaalne võrgustik seal väljas.

6. Tundub, et sinust on saanud sotsiaalmeedia Heartlandsi hääl. Kas oskate öelda, kuidas inimesed ja ettevõtted seda üldiselt kasutavad? Milliseid tööriistu nad kasutavad?

The Heartland is an amazing place with great, hard-working people. Technology is always viewed as a tool but not always the solution here. Development companies here in Indianapolis build a lot of tools… the developers build some hardcore applications that are a backbone of several industries. Where silicon valley is always looking for the ‘next idea', people here are concerned with making existing businesses work.

As a result, Social Media is still in its infancy. Adults tend to look at these tools as toys. I have friends that still won't IM me because that's the kind of stuff their kids do. Our Civic and Commerce industries are quite behind in any technology, albeit Social Media. Our Universities are the best in the country but we lose our Graduates to other states because our business community won't open its eyes to things like Social Media as a viable business solution.

We will change, and there are some folks here in the community that will drive that change. I'm not sure that I'm the,en voice, but I sure will continue to try. There's no reason why we shouldn't be competing with Seattle and San Jose given the fantastic schools and incredible cost of living we have here!

7. Let's talk about business in general. Are businesses small or large, using social media in the Midwest? To what extent?

Tekkiv JuhtimisinstituutTehnoloogia kasutamise parim näide on ilmselt sõber Roger Williams Emergent Leadership Institute'iga siin Indianapolis. Roger on end piirkondlike noortega ühenduse loomiseks Facebooki matnud.

Emerent Leadership Institute (ELI) kaasab Indianapolise piirkonna noori meie kogukonna sidusrühmadeks saamise kaudu programmide Help Indy Online (HIO) ja ühenduse juurdepääsupunkti (CAP) kaudu. Ma saan Rogerilt igal nädalal e-numbreid ... ta peab jooksma saja miili tunnis. Loodan teda tulevikus palju rohkem aidata.

Ma valin Indy!Panime Patiga ka käiku Ma valin Indy!, a site where regional citizens and leaders can write, in their own words, about why they love central Indiana. Access to the site is open and has never been abused. The stories are fantastic – and they really point to what's so fantastic about Indy. We wish we could spend much more time on the site – but it's neat to see folks randomly post from time to time. It's very Indiana!

Lisaks Indianapolis Coltsile hakkab piirkondlik ajaleht väärtust nägema ka sotsiaalmeedias. Kontrollige IndyMoms, a fantastic site that the regional Newspaper runs that thrives on user generated content. I wish some other media outlets would catch on! We've got a great alternative newspaper here in town and a couple fantastic business outlets (broadcast and print). I believe they can significantly improve their penetration through Social Media.

NOTE: I'll try to follow up on the last few questions tomorrow night!

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