Te ei saa oma esinemise tõttu esinemiskontserte

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Minu laupäevase ettekande ajal Riiklik Kõlarite Assotsiatsioon, I shared a presentation and supporting data for the speakers to understand why a content and social strategy were key to their own efforts in building authority and finding speaking opportunities. It's an incredible group to speak to since they provide me as much value in feedback with my speaking as I provide them in promoting theirs. I'm very thankful to Karl Ahlrichs võimaluse eest on ta ise inimkapitali ja tervishoiu teemadel rääkinud liider.

Paljud kohalviibivad esinejad saavad võimalusi aadressil e-kõlarid ja NSA veebisait. Other opportunities come by way of word of mouth. For these reasons, there's some doubt as to the effectiveness of content and social media for many of these professionals who have been on the circuit for years.

While it's true that they can be found via these sites, whether or not they have a reputation and veebiamet is critical to closing opportunities online. If I'm going to invest thousands or tens of thousands of dollars on hiring a public speaker, what do you think the chances are that prospective event coordinators or businesses are then researching your online presence for videos and thought leadership pieces shared via the web?

If you're a public speaker and your competition has their speech professionally edited on Youtube, a byline on the Wall Street Journal, and a fantastic web site where they maintain an active calendar of events as well as a library of resources – what do you think your chances are of speaking at that event if you don't have the same? My guess is that you're missing out on a lot of opportunities.

One specific speaker wasn't sold. He voiced his concern that there really was only crap out there that he had found when he looked for content that would be of value to his audience. I told him that I wished that was true of my industry, where there's incredible competition and my colleagues share incredible information. I wish I were in an industry that lacked quality content online… because I'd absolutely work on dominating that market! That's not a problem… it's an opportunity.

At the half-day event, we walked through the stages of building your social media presence and authority online. It's a staged approach:

Sotsiaalmeedia ametkonna ehitamise etapid

Online-autoriteedi ehitamise neli etappi

  1. Advocacy – listen, respond and meet with leaders in your industry and prospects that you're trying to connect with. Think of this as simply starting the conversation.
  2. usutavus - kinnitage ennast ressursina ja inimesena, kes suudab tööstusele väärtust pakkuda. Koolitage inimesi, jagage kureeritud sisu ja tehke sissejuhatusi probleemide ja lahendustega inimeste sidumiseks.
  3. publik – now that you're connected, it's time to grow, promote and entertain your audience so that you can establish a personal and emotional connection with them.
  4. kogukond - publik kuulab, kuid kogukonnad räägivad selle nimel. Veebimeedia püha graanul on see, kui teie publik reklaamib teid selle asemel, et peaksite kogu tööd tegema.

Rakendage see avalikele esinemistele ja mõelge ette võimalused, kui teie kogukond hakkab nõudma teie kohalolekut üritustel või soovitama teid järgmiseks peamiseks peaettekandeks nurga taga!

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