Sotsiaalvõrgustike äri

sotsiaalvõrgustiku äriplaan

Sotsiaalvõrgustikele spetsialiseerunud riskikapitalist David Silver kirjutas Sotsiaalvõrgustiku äriplaan: 18 strateegiat, mis loovad suure rikkuse. I've been reading through the book with interest – since I'm a co-founder of Väiksem Indiana ja omanik sotsiaalne võrgustik mereväe veteranidele.

Mõlemal võrgustikul on väga erinevad ärimudelid ja eesmärgid. Pat Coyle omab väiksemat Indiana ja haldab seda ning soovib oma sisemise talendi võimendamiseks võimendada lõplik Võrgustik - talentide kokkutoomine, Euroopa piiramine ajude äravool, supporting local arts and entertainment, and providing a center for creativity and ideas. There's a ton of potential and opportunity to continue building out Smaller Indiana – so I don't see a business plan in place yet (although I am going to share the book with Pat).

Navy Vets on muutumas mittetulundusühinguks. Navy Vets eesmärk on olla suurim ja parim sotsiaalne võrgustik Ameerika Ühendriikide mereväe veteranid. Any monetization of the network will be donated to veterans' charities as voted on by its members. I'm looking forward to writing the first check soon! No doubt that the network will change lives… and separate itself from the other military networks looking to make a buck off the back of those veterans who have gave so much already.

Sotsiaalvõrgustiku äriplaan näeb hoopis teistsugust vaatenurka, kuidas sotsiaalvõrgustikud peaksid raha teenima. Lühidalt öeldes tuleks numbrite võimsust võrgus kasutada kui a pöördumisest võrku äritegevuse juhtimiseks ettevõteteni. Kujutage ette, kuidas pank, pood, advokaadibüroo jms ostavad ametlik [sisestage siin tööstus] Väiksemas Indianas. That's where David Silver sees the potential.

I couldn't actually put the 18 strategies together to list here… I think there's much more actually. David includes a thorough book on finding and buying, growing, monetizing and even selling your social network. It remains to be seen if referrals will be valued at the $600 to $1,000 per member that David supports… with over a miljon Ning võrku and hundreds of millions of users… that's a lot of money sitting out there.

If you're a hard-working entrepreneur who can dedicate yourself to working day and night to grow your social network – than this may be just the book you're looking for! I would have liked to have seen real-world examples to go along with each strategy in the book. For the most part, it appears the book is a bit of a forecast rather than a business plan.

As for David's forecast, though… I do agree! The power of a social network isn't in the features, the platform, the numbers… it's in the relevance of the network to refer traffic and word of mouth marketing to modern brands.

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