Meie vs Sina! Kas olete häälestatud?

tuunitudPärast üsna palju lugemist Häälestatud, Mind huvitas tõesti üks küsimustest, mille meeskond esitas aadressil Pragmaatiline turundus. Kas teie veebisait räägib teie ettevõttest või teie klientidest?

Ehkki on oluline põhjendada oma autoriteeti oma ruumis, on teie jaoks palju olulisem rääkida sellest, mida olete oma klientide jaoks saavutanud. Ma esitasin küsimuse puperdama ja see pälvis mõningate inimeste tähelepanu, sealhulgas Andy Beal of Pilgrimi turundus.

Otsustasin ennast proovile panna ... kas räägin rohkem oma blogis endast kui lugejatest? Selle saamiseks kirjutasin Tuned In Calculator! Kalkulaator sõelub teie voogu ja mõõdab helitugevust Mina, mina, me, sina, sina, meie, jne voo sisus. See kaalub ka tiitleid suuremana!

Siin on minu blogi tulemused, 9-st 10-st:
häälestatud tulemus

See tähendab põhimõtteliselt seda, millest ma räägin sa enamuse ajast! Huvitav on see, et panin mõne suurema A-nimekirja voo aadressi ja tulemused olid kogu skaalal! Lase see maha! Kui leiate mõnda nartsissisti (hindeks 0), andke mulle teada! Lõbustasin tulemuste pealkirjadega.

Ja võtke kindlasti kätte koopia Häälestatud: paljastage erakordsed võimalused, mis toovad kaasa ettevõtte läbimurde. See on silmapaistev raamat tõhusast suhtlemisest klientide ja väljavaadetega, et oma äri kasvatada. Minu raamatu lemmikomadus on see, et igas jaotises on toodud reaalajas näited ettevõtetest Tuned In!

13 Kommentaarid

  1. 1

    I didn’t do so well. 60% about myself. But I’m not sure I understand this. It’s my blog. I’m not necessarily trying to talk about my customers. I’m trying to talk *to* them which inevitably makes me use words like “I” and “me”. If I were to punch in the copy for the rest of my web site, the “me” factor would probably drop to 10% or less.

    • 2

      I agree, Patric. It’s just a nifty little check to see whether or not you always talk about yourself. Even when we do speak about ourselves, I think it’s important to put it in context FOR the audience. I speak about myself a lot on the blog, but I try to communicate why it’s important for them!

  2. 3

    Cool tool! I scored the same as Patric. As a guideline, it’s helpful, though I agree there are a lot of variables that affect the significance of a particular score. Measuring your blog over time, following a trend, might be more valuable than looking at a specific number.

  3. 4

    On Marketing Pilgrim, we talk about “you” 60% of the time. I’m happy with that, because folks read the blog in order to here “our” opinion on marketing news and how it effects “them.” So it’s a good balance.

    Now, when you’re actually selling a product or service, 90% should be a goal to aim for.

    Nice tool Doug!

  4. 6

    Doug,

    Glad you enjoyed the book. This is an awesome first step in assessing where you are at on the Tuned In spectrum. Thanks for sharing it. We’re also looking at similar ways to assess how good we are at market sensing, creating products that solve real market problems and launching solutions that resonate with buyers. I look forward to sharing them with you and your community.

    Phil, Craig and David

    • 7

      Phil,

      Thanks so much for stopping by! I really did enjoy the book and appreciate your team’s transparency – it apparent that you folks really did take your wealth of knowledge and years of experience and put it all under a single cover. Great job!

      Doug

  5. 8

    Thanks for the tool Doug. I scored 50-50. For a blog site that would be a fairly nice balance much like Andy has said.

    For many ecommerce sites, we have to think of them as more than just an online brochure on the company. Certainly the more “you” or “your” words that appear in a site (direct mail or whatever ad) that offers a product/service is going to be a better marketing piece than one that has more “I’ and “me” in it. These are the basics concepts behind great copywriting.

    A good copywriting book for people to start of with is the classic book by Claude Hopkins, Scientific Advertising. This is a MUST READ (if you haven’t done so already) and many of the most successful business owners have used it to transform their business marketing to boost sales. Even for those who have read it, it pays to read it a few more times.

  6. 9
  7. 10

    Me Points: 85 Other Points: 91

    Considerate (5 out of 10)

    Hmmm… Guess I still have some work to do on mine.

    Exactly tool though thanks

  8. 11
  9. 12

    Douglas, Thanks for sharing your Tuned In Calculator. I’m a big fan of the book Tuned In and am all for tools that help us become more aware of our short comings.

    I’m interested in finding out more about how you come up with the score. Have you posted information about the metrics you use to calculate the score? I will definitely use your calculator to improve my score. Knowing how you derive the score will help even more. -Michael

  10. 13

    Thank Douglas great tool and post – apparently mine scored 10/10
    (Me Points: 1 Other Points: 80) I’m guessing I should focus more on me…
    Maybe you will get a chance to stop by my blog sometime – http://www.kasumiseo.co.uk/ – I blog about SEO and Online Marketing (surely that will give me an extra point!!!)
    Out of interest what to you think is the ideal result for your calculator?

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